How to analyze your live video's performance

How to access video analytics on a Facebook business page Step 1 : Go to the Insights tab at the left-hand column on your brand's Facebook Page to begin analyzing your Facebook Live broadcasts. Step 2 : Choose the Videos section in your analytics. Step 3 : Scroll down to the Top Videos section, and select a video to examine from that menu.  Facebook Live videos have performance analytics that are comparable to normal videos, but with some nice additions. Facebook allows you to analyze pre-recorded video minutes, unique viewers and video views. It also gives you a breakdown of reactions and comments. Facebook Live Videos: Facebook allows you to analyze all metrics, including peak live viewers and total watch time. You can also see the demographics of those who viewed your video. You can click on each metric to view how it has changed since the video was first uploaded. Clicking on Peak Live Viewers will display this interactive graph showing the number of viewers who watched video o...